SJ Magazine's 2011 "Best Of" Awards has named Jilly B's as "The best place to satisfy your sweet tooth while shopping". "We love this place. It’s part boutique, part sweet shop. So you can eat frozen yogurt with lots of toppings, shop for adorable baby gifts, munch on candy, shop for cool jewelry, wolf down a cupcake, and shop for home accessories... does life get any better than that?"